Project Direction

Driving campaigns from brief to delivery, aligning stakeholders and ensuring clarity, timing and execution throughout every phase.
I partner with brands, studios and agencies to orchestrate global campaigns - translating objectives into actionable plans and maintaining momentum across strategic, creative, digital and production teams.

Creative Production

Negotiating production budgets, managing partners and overseeing the entire production process - from pre-production to shoot supervision and post-delivery.
Working closely with creative teams and production companies, I protect the intention of the idea while securing feasibility and cost efficiency, ensuring creative, client and budget expectations remain aligned.

Client Advisory & Partnership

Supporting brands, studios and agencies in strategic decisions, scope definition, budget optimization and contract negotiations.
I act as a trusted partner to streamline decision-making, secure fairness in negotiations and ensure long-term profitability and relationship balance..

Team & Talent Management

Coordinating internal teams and external partners with clarity, empathy and accountability.
I bring a collaborative mindset built in agencies and refined through consulting across diverse stakeholders.